System, not one-off posts
Account roles, visual grammar, and editorial formats—built once, produced consistently at scale.
Enter China with a content engine that works
For global brands: social media matrix, brand IP, and fully managed operations— so you build awareness and trust in China without guessing.
Why brands work with us
Product thinking + local execution
Agencies post. Software stops at features. We do both—so your China presence is designed, run, and improved as one system.
Bilingual, on the ground
Native on Chinese platforms. Briefs and reports in English for your global team—nothing lost in between.
You keep control
Brand approval on major publishes. Your accounts, your data, your IP. Clear reporting to HQ.
For global brands
China landing, done properly
Overseas teams come to us for a China social media matrix, a credible brand IP, and content operations that don't stall after launch. Choose advisory, project delivery, or fully managed operations.
1 · Market entry playbook
Who you're talking to in China, where they pay attention, and how your global story should land. Includes channel plan, narrative localization, and compliance-aware messaging.
Audience & channel mapping
Brand narrative localization
90-day launch roadmap
2 · Social media matrix
A coordinated account system—not scattered posts. Define roles per platform, house style, and an editorial engine that keeps quality high at publish frequency.
Account architecture & roles
Visual & editorial system
Calendar & format playbooks
3 · Brand IP system
Make the brand feel like it belongs—personality, signature formats, and thought leadership that earns trust with Chinese audiences.
IP voice & content pillars
Signature series & campaign moments
Spokesperson / expert presence
4 · Managed operations
We run the matrix end to end: research, writing, visuals, video, publishing, and community. You approve direction; we handle the rest.
Full production & publishing
Monthly performance reviews
Bilingual account coordination
Choose how we work together
Clear scope in every mode. You keep brand approval rights; we bring local execution.
Model 1
Advisory
Strategy and playbooks—your team executes with our guidance.
Market & channel audit
90-day roadmap & content system
Monthly office hours
Best for in-house teams
Model 2
Project build
Stand up the matrix and IP system—then hand over or keep going.
Accounts, visual system, playbooks
Launch content pack
Team training & handover
Typical: 6–10 weeks
Model 3
Fully managed
We run content operations end to end, month after month.
Production, publishing, optimization
Weekly standups · monthly reports
Bilingual account coordination
Retainer · custom quote
Pricing structure
Package framework — numbers finalized per scope
Every engagement is scoped to platforms, content volume, and team involvement. Use this as a planning guide; your proposal will state exact fees.
Tier A
Launch Kit
One-time setup. Get live and coherent fast.
$XX,XXX
Project fee · typical 6–10 weeks
Market & channel playbook
2 platforms set up & branded
Launch content pack (8–12 assets)
Visual system + editorial guide
Team handover session
Best first step
Tier B · Popular
Matrix Run
Setup + monthly operations. The standard path.
$X,XXX/mo
Retainer · after Launch Kit · 3-month min.
Everything in Launch Kit (if needed)
12–20 published items / month
2–3 platforms operated
Weekly sync + monthly report
Quarterly IP & growth review
Most brands start here
Tier C
Enterprise Partner
Full-stack presence across markets and formats.
Custom
Annual or multi-quarter agreement
4+ platforms / multi-account matrix
Video series + campaign support
Dedicated pod & bilingual PM
Executive reporting to global HQ
Priority roadmap & on-site options
Scoped to strategy
What drives price
Platforms — each added channel adds production & ops load
Volume — posts, videos, and design assets per month
Depth — research-heavy thought leadership vs. light updates
Campaigns — product launches, events, seasonal bursts
SLA — response time, revisions, and reporting detail
Optional add-ons
Short-video series (Douyin / Channels)
KOL / creator collaborations
Paid amplification planning
Crisis & comment moderation
MindRoom SaaS seats for your in-house team
How quotes work: Discovery call → scoped proposal with line items → statement of work. No surprise fees for agreed deliverables.
Representative engagement
How a typical China launch runs
Illustrative of our standard playbook—your plan is scoped to industry, budget, and goals.
The situation
A global B2B brand with strong home-market reputation enters China with a small local team, no social accounts yet, and pressure to show presence before a major campaign window.
What we deliver
Weeks 1–3 — audience & channel map, narrative localization, account setup kit
Weeks 4–8 — visual system, 12–16 launch assets, first publish cycles
Ongoing — matrix operation, IP series, monthly performance reviews
What "good" looks like
Coherent IP across 2–3 core platforms within the first quarter
Steady publishing rhythm with brand-approved workflow
Repeatable content formats—not one-off campaign posts
Clear reporting your global stakeholders can read in English
Illustrative playbook
Scoped per client
Delivery & reporting
No black boxes after kickoff
Cadence
Weekly async update (EN). Bi-weekly or monthly working session. Monthly performance report with content log, metrics, and next-month plan.
Approvals
Major publishes go through your brand checklist. You can pause, edit, or veto before anything goes live.
Ownership
Accounts and assets stay under your brand. Source files and playbooks are handed over per the agreement.
Ready to build your China presence?
Tell us your goals and timeline. We'll come back with a scoped plan—not a generic deck.